If you want your next social media marketing campaign to take off, you need to back it with an awesome social media manager. Aside from posting social media updates, they’ll also keep tabs on online communities and customer feedback (which includes handling trolls). This means you can’t simply settle for just anyone with online savvy or a sense of humor.
Is it starting to sound complicated? To help you out, check this list of 10 qualities of a social media manager to help you find the right person for the job. But before breaking these down for you, here’s why you need a social media manager in the first place.